The build up to the beginning of Nicole’s Nailcode involved a nail supply store run with my older sister who was studying to become a nail technician and start her own venture. Upon entering the supply store, and throughout our shopping experience, we did not feel welcomed nor were we assisted in our search (I am sure you’ve been in that place before. If not, trust me it is not a fun place to be in!)

The limited availability of products dampened my sisters enthusiasm for what was supposed to be a special time for her and I to bond and feed our nail business ambitions. The uneasiness that crept in and settled at the pit of my stomach manifested from a lack of regard the company had for fulfilling our commercial and social needs as a customer. 

This moment that I shared with my sister violated our code that revolves around high customer service through consistent and on time order fulfillment of high quality, high value, and high fashion products. 

This moment of clarity gave me the confidence to move from complaining about the source to becoming the source. The source for providing enterprising nail techs like my sister nail products that are the best quality along with great customer service. 

Ashley Nicole, Founder